How to Plan and Execute an Effective Virtual Book Tour

In order to Plan and Execute an Effective Virtual Book Tour, you need to first understand what a virtual book tour is. A virtual book tour is when people from around the globe talk about your book via their blogs and/or social media accounts. Your book promotional presentation gets the word out to your personal connections and the people within your local community.

There are a few things you can do in order to make sure your virtual book tour is successful:

Plan Ahead

Make a list of all the bloggers, podcasters, and other online personalities who might be interested in talking about your book. Plan a schedule of when you would like them to post their review or interview.

Engage with Your Audience

Once your virtual book tour begins, respond to the feedback you receive. If someone asks a question, answer it. If someone leaves positive feedback, let them know how much it means to you.

Submit Your Tour to Online Sites

Plan your tour schedule so that each stop occurs on or around the same day of the week — this will give your virtual book tour more momentum and increase the likelihood that people will post reviews for one another within their communities. Also, submit your virtual book tour to several places online. The top sites include: EventBrite’s EventUpBlogger Cafe Goodreads Alltop (blogs) Library Journal Litpick (reviews) Shelfari (reviews) Virtual Book Publicity (Adam at VBPtours is fantastic)

The more people who are made aware of your virtual book tour, the better. Plan ahead, engage with your audience and submit your tour to online sites for the best results. A successful virtual book tour can help sell books and increase awareness of your work. Plan and execute an effective virtual book tour today!

If you have any questions about virtual book tours or would like to help plan one, please don’t hesitate to reach out to me at VirtualBookTours (at) Gmail (dot) com. I’m always happy to help!

– Jennie Nash, Virtual Book Tours

Jennie Nash is a former teacher and librarian who now works as a freelance writer and book promoter. She is the author of the middle-grade novel, The Book of Leo, and the creator of the award-winning children’s book series, The Adventures of Max & Mia. Jennie has been working with authors and publishers since 2009 and currently offers a variety of services including blog tours, social media campaigns, and online publicity. Jennie lives in Ohio with her husband and two sons.

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