There are many things you can do for yourself when it comes to promoting the sale of your self-published book, but there are several things that require help. Unfortunately, there are also a number of things you can do that will actually hurt your chances of selling your book. Here are four things to avoid if you want to sell your self-published book:
1. Not having a plan
If you don’t have a plan, you’re going to have a hard time succeeding. You need to know who your target audience is, what platforms you’re going to use to market your book, and what strategies you’re going to employ. Without a plan, you’ll be flying blind and wasting your time.
2. Selling to the wrong audience
It’s important that you market your book to the right people. This doesn’t mean just anyone will do, so don’t promote your book on any old blog. Find blogs related to your target audience and reach out to them. You should also use social media for this purpose—LinkedIn is ideal. If there are writers in your genre who have large followings, consider advertising on their blogs or pages.
3. Not having a great cover
People won’t buy books with bad covers—it’s just not going to happen! You need an eye-catching design that conveys what readers can expect from the contents inside. Make sure you get feedback from other authors, too; they know what makes a good cover.
4. Not being professional
This is a big one. If you want people to take your book seriously, you need to act professionally. This means having a well-designed website, using proper grammar and spelling in all of your marketing materials, and being polite and respectful when reaching out to others. Don’t give people a reason not to take you seriously!
By avoiding these four mistakes, you’ll be putting yourself in a much better position to sell your self-published book. So get started today!