Book awards are a powerful marketing tool for any author, regardless of experience or published status. The benefits of winning a book award can be significant, and often outweigh the benefits of winning a book review.
The first and most obvious benefit is the exposure that an author receives from being nominated or winning a major book award. Major book awards receive widespread media attention, which can result in significant sales.
The second benefit is the opportunities that may result from winning a major book award. The American Red Cross distributes funds to authors who win their writing contest, and some publishing houses offer financial assistance for award winners to publish future works with them (or simply offer the author advanced contract review).
The final benefit is that book awards for emerging authors often bring with them “perks”, ranging from simple trophies or certificates to the opportunity to speak at an award ceremony. These opportunities are very appealing, especially considering that they can be free on top of it all!
Book awards serve as an effective alternative to book reviews in some cases. Book reviews are generally more beneficial to authors who have already received some recognition or have published multiple books, but it is possible to receive book awards for emerging authors.
The biggest disadvantage of winning a book award is that some awards require entry fees. However, if an author can prove the value of winning the award with additional sales this might be a negligible expense.
Overall, book awards offer a great way to promote upcoming authors and their work. They are often prestigious, come with many benefits, and are easier to win than one might think!
So if you’re an author who is looking for some additional recognition, be sure to look into the various book awards that are available to you.