A sell-sheet is essential to selling your book. It’s a quick tool that will help you get the attention of your audience, whether offline or online. By optimizing it, people are more likely to take notice and purchase your book. Here are 10 tips that will help optimize your sell sheet, increasing its effectiveness:
1) Make Sure You Have A Title – And That Its Attention-Grabbing!
Your title should be focused on what people can gain from reading your book, not what makes it different or unique. Remember – this is an advertisement about YOU, so focus on what YOU have to offer. What you need to say must relate directly to their wants/needs/desires/aspirations. Thus making them feel as if YOU can help them get what they’re searching for.
2) Keep It Concise! And Be Succinct!
If you want to write a sell sheet, that’s great. Obviously, your book is interesting enough to write about. But keep in mind people have short attention spans – so get straight to the point. Less is more. Three paragraphs maximum, and each paragraph is no longer than three sentences. In this day of word-count restrictions on blogs, no one has time for a full page of text anymore! Plus, less clutter means your message will be easier to read and grasp. Remember: if it isn’t getting across quickly and clearly, it won’t do anything for you!
3) Write To ONE Audience At A Time
The biggest mistake people make is talking to everyone. You’re not writing your sell sheet for everyone – you’re writing it for one group of people. This will help you present your information in the best, most efficient way possible. Focus on what they perhaps didn’t even know they wanted/needed, and how YOU can provide it
4) Don’t Forget The Details! Include A High-Resolution Author Photo
Your picture should look professional, similar to what you might see on a back cover or dust jacket! Make sure that you are well lit, facing the camera directly, with a neutral expression (no smiling or frowning). If you are wearing glasses, wear them if this helps your image. Your headshot should be a selfie or taken by a friend. If your picture feels amateurish it will definitely detract from the overall product.
5) Make Sure You Have A Clear Call To Action
This is what you want them to do after reading your sell sheet. It should either be to purchase the book or find out where/how to purchase the book (social media links, website address, email address). Your call-to-action should match whatever marketing message you’re using for your book at that particular time; make sure it’s strong and clear!
6) Make Sure To De-Clutter!
Remember: less is more! Maximize white space and de-clutter your text/graphics. Again, this will make it easier to read and understand your sell sheet.
7) Use Bullet Points
It’s a good idea to use bullet points to highlight the main points of your book. This will help busy people (which is everyone!) get the gist of your book quickly and easily.
8) Use Eye-Catching Graphics
Graphics should be used sparingly, but when you do use them they should be eye-catching and interesting. They should also support the text – not overshadow it.
9) Use Quotes From Prominent People Who’ve Read Your Book
If you can, try to include quotes from well-known people who have read and enjoyed the book. It lends an air of credibility and authenticity to your sell sheet.
10) Use A Catchy Headline
Your headline is the most important part of your sell sheet – it’s what will catch people’s attention and make them want to read more. Make sure it’s catchy, interesting, and relevant!
The above are just a few tips to help you create an effective sell sheet for your self-published book. Following these guidelines will help you present your book in the best possible light, and increase its chances of being sold!